"It is not a question of how well each process works, the question is how well they all work together."
How does the magic happen? I will work with you to review your web site and your search marketing history to develop a strategy that best meets your goals and objectives. My success will be based upon your results: more leads, more sales, more conversions for you and your business.

Every client is unique and hence there is no cookie cutter solution to address each individual client need. However, there are some general steps that I follow that help keep us organized along the way!

Discovery & Needs Assessment
Discovery & Needs Assessment is all about making sure I fully understand your business and business goals before putting a search marketing campaign into motion.

Competitive Analysis
Performing a detailed competitive analysis will help me to determine the strengths and weaknesses of the competitors within your market, strategies that can provide you with a distinct advantage, and any weaknesses that can be exploited.

I also look at what your top competitors are doing in regards to search engine optimization. I look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This will help me see what is working to get top results so I can improve upon those strategies and move your site above your competitors in the search engines.

Recommendations
After careful analysis of your business, your goals, your market ,customers, and chief competitors, I will then work on formulating a strategy for improving your overall search engine visibility. The goal of which will be to lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results in local search queries.

Implementation
Implementation is the deployment of the search marketing campaign online. This is where many search engine marketing companies feel their work is done, but I know there’s more to it when it comes to delivering a real return on your investment.

Web Analysis, Measurement & Tracking
Each month I will provide ranking reports to track the status of your site in the search engines. I will monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. I am also able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.

Repeat!
It doesn't end there. Search marketing is an ongoing endeavor, requiring constant tweaking and adjusting in order to acommodate a variety of factors, which occur naturally over time, such as - Modifications to the way search engine engines rank websites; Changes within your target market; New technologies and tools; Changes in market conditions and more.